Ralph Lauren: one of the best brands to resell vintage clothing (and why buying it at the kg is your best move)
If you are in the world of wholesale vintage wholesale vintage clothing or just starting out as a reseller, there's one brand that stands out above the rest: Ralph Lauren.
In this article we explain why Ralph Lauren is one of the most sought after and best selling in the vintage market, what kind of garments work best, and why to buy it by the kilo is the most profitable and strategic option for any retailer with vision.
Ralph Lauren, the jewel of vintage resale
Within the universe of vintage vintage clothing, few brands have as much recognition and rotation as Ralph Lauren.Few firms have as much recognition and rotation as Ralph Lauren. Why?
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It is a timeless classicnever goes out of fashion. Polo shirts, Oxford shirts or sweaters with the rider's logo remain top sellers year after year.
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Prestigious but accessibleIts image is aspirational, but at the same time it can be worn by anyone. This makes it ideal for the second-hand market.
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It works for all customer profilesFrom teenagers following Y2K or preppy trends, to adults looking for quality without spending a fortune.
Ralph Lauren garments that fly on resale
Not all brands have this level of versatility. Ralph Lauren does:
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Classic and brightly colored polo shirts
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Striped or checked shirts
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Logo knitted sweaters
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College or bomber jackets
- The mythical "Harrington Ralph Lauren".
Each one has its audience. And they all have one thing in common: if they are in good condition, they sell well and fast..
Why buy Ralph Lauren by kg (and not by unit)?
When you buy Ralph Lauren vintage clothing wholesaleyou have two options: by the piece or by the kilo. And we're telling you straight: if you're looking for profitability and rotationthe kilo is the way to go.
Best price per garment
Buying per unit is expensive. On the other hand, in our Ralph Lauren mix by the kilothe cost per garment drops considerably, and you can get pieces for less than 5 €. With a good photo and presentation work, you can resell them for between 15 and 30 €.
2. Real variety
A well-made kilo batch (like ours) brings you polo shirts, shirts, sweaters, jackets, sweatshirts... This allows you to maintain your store or profile with a diverse stock, without always repeating the same thing.
3. More profit margin
If you pay less per garment and can rotate more types of product, the margin soars. It's as simple as that. It's a formula that many resellers are already applying successfully.
In summary:
Ralph Lauren is not just a brand: it is a goldmine in the world of vintage clothing for resale. vintage clothing for resale. And if you buy it by the kilo, you turn that mine into real profitability.
At SP VINTAGE we select each garment with an eye. Because we know what sells and what doesn't. If you want stock that works, start here: